What does a Customer Relations Representative do?
A customer relations representative is responsible for providing the highest customer service by interacting with customers to respond to their inquiries and concerns, process their requests, and resolve their complaints. Customer relations representatives assist the customers with their needs by offering products and services according to their requirements and budget limitations. They may also sell newly launched products to the customers, discuss features and usability, and generate payments and delivery details. A customer relations representative must have excellent communication and organizational skills to maintain healthy business relationships with the customers to achieve the company's long-term goals and objectives.
Customer relations representative responsibilities
Here are examples of responsibilities from real customer relations representative resumes:
- Lead upselling program initiatives that elevate company revenue.
- Manage software maintenance renewal partner and assist with upselling additional and higher functionality licenses to increase revenue.
- Monitor and coach CRA'S on calls to meet the clients expectations.
- Demonstrate superb organizational and multitasking abilities
- Work closely with QA to develop use cases, review test cases and track feature bugs.
- Assist as needed maintaining meeting minutes, working with QA to identify and track bugs and other projects as assigned.
- Maintain a high profile relationship with hospitals, skil nursing facilities, outpatient centers, relate professional organizations and Medicare subscribers.
- Educate members regarding their benefits, making appointments, referral process, enrollment and Medicare enrollment applications and other pertinent information.
- Answer phone calls from customers that have concerns and issues with orders and purchases with Cabela's.
- Design PowerPoint presentations for monthly divisional meetings with top level executives.
- Provide a full range of customer service for Comcast high speed internet product in a prompt, efficient and professional manner.
- Save and retain Comcast customers by identifying reasons for request to disconnect and overcoming concerns in an effort to retain customers.
- Provide information about Cabela's products from company website.
Customer relations representative skills and personality traits
We calculated that 10% of Customer Relations Representatives are proficient in Customer Relations, Customer Complaints, and Team-Oriented Environment. They’re also known for soft skills such as Communication skills, Computer skills, and Customer-service skills.
We break down the percentage of Customer Relations Representatives that have these skills listed on their resume here:
- Customer Relations, 10%
Collaborated with Customer Relations Manager and other management to create strategic plans to enhance customer satisfaction and elevate employee morale.
- Customer Complaints, 8%
Utilized communication skills to utilize Toyota information resources to document, analyze, and resolve customer complaints appropriately.
- Team-Oriented Environment, 7%
Work effectively in a high demand, team-oriented environment.
- Propane, 6%
Managed the daily office processes of the fast-paced Central Oregon district of America's largest residential and commercial propane delivery company.
- Customer Retention, 6%
Worked with personnel from store level to executive level to implement creative problem-solving techniques aimed at customer retention and cost management.
- Schedule Appointments, 5%
Schedule appointments and installation by appointments.
"customer relations," "customer complaints," and "team-oriented environment" are among the most common skills that customer relations representatives use at work. You can find even more customer relations representative responsibilities below, including:
Communication skills. One of the key soft skills for a customer relations representative to have is communication skills. You can see how this relates to what customer relations representatives do because "customer service representatives must be able to provide clear information in writing, by phone, or in person." Additionally, a customer relations representative resume shows how customer relations representatives use communication skills: "managed quality communication, customer support for all clients. "
Customer-service skills. customer relations representatives are also known for customer-service skills, which are critical to their duties. You can see how this skill relates to customer relations representative responsibilities, because "representatives help companies retain customers by professionally answering questions and helping to resolve complaints." A customer relations representative resume example shows how customer-service skills is used in the workplace: "supervised dispatchers, maintained customer service contracts, recorded customer data for internal reports, and obtained billing information. "
Interpersonal skills. For certain customer relations representative responsibilities to be completed, the job requires competence in "interpersonal skills." The day-to-day duties of a customer relations representative rely on this skill, as "representatives should be able to create positive interactions with customers." For example, this snippet was taken directly from a resume about how this skill applies to what customer relations representatives do: "exemplified strong interpersonal, listening, and rapport-building skills to create customer loyalty. "
Listening skills. A commonly-found skill in customer relations representative job descriptions, "listening skills" is essential to what customer relations representatives do. Customer relations representative responsibilities rely on this skill because "representatives must listen carefully to ensure that they understand customers in order to assist them." You can also see how customer relations representative duties rely on listening skills in this resume example: "communicated daily in writing and verbally with internal departments and mercedes-benz dealers addressing customer issues; managing these multiple tasks simultaneously. "
Patience. Lastly, "patience" is an important element of what a customer relations representative does. Customer relations representative responsibilities require this skill because "representatives should be patient and polite, especially when interacting with dissatisfied customers." This resume example highlights how customer relations representative duties rely on this skill: "managed wide variety of inbound car insurance customer calls and resolved issues quickly and efficiently with empathy and patience. "
The three companies that hire the most customer relations representatives are:
- Berkshire Hathaway8 customer relations representatives jobs
- Coyote Construction5 customer relations representatives jobs
- Baker Commodities4 customer relations representatives jobs
Choose from 10+ customizable customer relations representative resume templates
Build a professional customer relations representative resume in minutes. Our AI resume writing assistant will guide you through every step of the process, and you can choose from 10+ resume templates to create your customer relations representative resume.
Compare different customer relations representatives
Customer relations representative vs. Customer service professional
A customer service professional is responsible for providing the highest customer service by responding to the customers' inquiries and concerns, resolving complaints, and updating the customers of goods and services for generating revenues and profitability to the company. Customer service professionals process order transactions, administering payment plans and adjusting service features in meeting customers' needs. A customer service professional should be highly communicative, as well as have excellent time-management skills in documenting customers' information on various software tools to maximize productivity and efficiency.
These skill sets are where the common ground ends though. The responsibilities of a customer relations representative are more likely to require skills like "customer relations," "team-oriented environment," "propane," and "customer retention." On the other hand, a job as a customer service professional requires skills like "strong computer," "strong customer service," "annuities," and "troubleshoot." As you can see, what employees do in each career varies considerably.
On average, customer service professionals reach similar levels of education than customer relations representatives. Customer service professionals are 0.2% more likely to earn a Master's Degree and 0.0% less likely to graduate with a Doctoral Degree.Customer relations representative vs. Customer associate
A customer associate is responsible for providing the best customer service by assisting the customers with their inquiries and concerns, as well as resolving their complaints, processing replacements, and issuing refunds as needed. Customer associates also sell products and services to the customers, demonstrating product features, and identifying business opportunities to drive more revenues and profits for the business. They must have excellent communication and organizational skills to process orders and payments timely and accurately.
Each career also uses different skills, according to real customer relations representative resumes. While customer relations representative responsibilities can utilize skills like "team-oriented environment," "propane," "schedule appointments," and "work ethic," customer associates use skills like "sales floor," "stock merchandise," "troubleshoot," and "customer care."
Customer associates earn a lower average salary than customer relations representatives. But customer associates earn the highest pay in the telecommunication industry, with an average salary of $33,698. Additionally, customer relations representatives earn the highest salaries in the finance with average pay of $42,057 annually.customer associates earn similar levels of education than customer relations representatives in general. They're 1.0% less likely to graduate with a Master's Degree and 0.0% more likely to earn a Doctoral Degree.Customer relations representative vs. Customer care professional
A customer care professional is in charge of assisting clients with their needs, ensuring efficiency and client satisfaction. They typically manage calls and correspondence where they respond to inquiries, provide technical support, address concerns, and resolve issues promptly and efficiently. They may also offer products or services, process payments or refunds, and enroll clients in company services. Furthermore, as a customer care professional, it is essential to maintain records of all transactions, reporting to managers should there be any complicated issues.
There are many key differences between these two careers, including some of the skills required to perform responsibilities within each role. For example, a customer relations representative is likely to be skilled in "customer relations," "team-oriented environment," "propane," and "customer retention," while a typical customer care professional is skilled in "patients," "resourcefulness," "custom solutions," and "broadband."
Customer care professionals make a very good living in the finance industry with an average annual salary of $38,772. On the other hand, customer relations representatives are paid the highest salary in the finance industry, with average annual pay of $42,057.When it comes to education, customer care professionals tend to earn similar degree levels compared to customer relations representatives. In fact, they're 0.2% more likely to earn a Master's Degree, and 0.0% more likely to graduate with a Doctoral Degree.Customer relations representative vs. Customer advisor
A customer advisor is responsible for assisting customers with their inquiries and concerns regarding the company's goods and services. Customer advisors also coordinate with the sales and marketing team to sell services by reaching out to potential and existing clients to increase revenue resources and profits. Customer advisors document reports, resolve complaints, and process orders and payments. A customer advisor must have excellent organizational and communication skills to ensure the highest customer satisfaction and achieve the business' long-term goals and objectives.
Types of customer relations representative
Updated January 8, 2025
