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Job outlook for store managers in the United States
Store manager job growth summary. After extensive research, interviews, and analysis, Zippia's data science team found that:
The projected store manager job growth rate is 6% from 2018-2028.
About 189,200 new jobs for store managers are projected over the next decade.
Store manager salaries have increased 4% for store managers in the last 5 years.
There are over 1,931,411 store managers currently employed in the United States.
There are 446,127 active store manager job openings in the US.
The average store manager salary is $46,950.
Are store manager jobs in demand?
Store Manager job and salary trends over time
Store Manager jobs over time
Store Manager job growth rate over time
| Year | # Of Jobs | % Of Population |
|---|---|---|
| 2021 | 1,931,411 | 0.57% |
| 2020 | 1,539,571 | 0.46% |
| 2019 | 1,584,113 | 0.47% |
| 2018 | 1,518,871 | 0.46% |
| 2017 | 1,474,696 | 0.45% |
Average store manager salary over time
Store Manager salary by year
| Year | Avg. Salary | Hourly Rate | % Change |
|---|---|---|---|
| 2025 | $46,950 | $22.57 | +2.8% |
| 2024 | $45,650 | $21.95 | --0.1% |
| 2023 | $45,718 | $21.98 | +0.5% |
| 2022 | $45,482 | $21.87 | +1.1% |
| 2021 | $44,984 | $21.63 | +1.6% |
Store Manager jobs by state
Most common states for store managers
| Rank | State | Population | # of Jobs | Employment/ 1000ppl |
|---|---|---|---|---|
| 1 | District of Columbia | 693,972 | 461 | 66% |
| 2 | Delaware | 961,939 | 544 | 57% |
| 3 | New Hampshire | 1,342,795 | 722 | 54% |
| 4 | Iowa | 3,145,711 | 1,675 | 53% |
| 5 | Massachusetts | 6,859,819 | 3,542 | 52% |
| 6 | Georgia | 10,429,379 | 5,366 | 51% |
| 7 | Maryland | 6,052,177 | 3,068 | 51% |
| 8 | North Dakota | 755,393 | 384 | 51% |
| 9 | Virginia | 8,470,020 | 4,261 | 50% |
| 10 | Arkansas | 3,004,279 | 1,470 | 49% |
| 11 | Colorado | 5,607,154 | 2,704 | 48% |
| 12 | Minnesota | 5,576,606 | 2,638 | 47% |
| 13 | Alabama | 4,874,747 | 2,300 | 47% |
| 14 | Kansas | 2,913,123 | 1,382 | 47% |
| 15 | Tennessee | 6,715,984 | 3,072 | 46% |
| 16 | Illinois | 12,802,023 | 5,719 | 45% |
| 17 | Utah | 3,101,833 | 1,381 | 45% |
| 18 | West Virginia | 1,815,857 | 815 | 45% |
| 19 | Alaska | 739,795 | 334 | 45% |
| 20 | Wisconsin | 5,795,483 | 2,533 | 44% |
Most common cities for store managers
| Rank | City | # of Jobs | Employment/ 1000ppl | Avg. Salary |
|---|---|---|---|---|
| 1 | Boston | 92 | 14% | $51,461 |
| 2 | Orlando | 34 | 12% | $44,340 |
| 3 | Atlanta | 44 | 9% | $43,432 |
| 4 | Miami | 34 | 7% | $44,916 |
| 5 | New Orleans | 28 | 7% | $45,681 |
| 6 | Minneapolis | 27 | 7% | $42,488 |
| 7 | Indianapolis | 38 | 4% | $42,159 |
| 8 | Denver | 28 | 4% | $51,666 |
| 9 | Baltimore | 27 | 4% | $52,310 |
| 10 | Detroit | 26 | 4% | $41,736 |
| 11 | Washington | 26 | 4% | $64,385 |
| 12 | Dallas | 34 | 3% | $49,605 |
| 13 | San Jose | 34 | 3% | $53,981 |
| 14 | San Francisco | 26 | 3% | $54,089 |
| 15 | Chicago | 52 | 2% | $45,724 |
| 16 | Phoenix | 35 | 2% | $44,216 |
| 17 | Los Angeles | 56 | 1% | $52,271 |
| 18 | Houston | 34 | 1% | $50,453 |
| 19 | New York | 37 | 0% | $60,187 |
Store Manager job outlook: Expert opinions
Our panel of store manager experts
Susquehanna University
University of Memphis
University of New Hampshire
Austin Community College
University of Nevada - Las Vegas
Murray State University
University of South Florida
University of Alaska Fairbanks
San Francisco State University
Manhattan College
Sacred Heart University
Dedman College of Hospitality
Pepperdine University, Seaver College
Sam Houston State University
Utah Valley University
Indiana University Bloomington
Farmingdale State College
Dr. Robert Meuret
James B. Beam Institute for Kentucky Spirits Fellow, Distilling, Wine, and Brewing Studies FacultyWhat will help Store Managers increase their earning potential?
Dr. Robert Meuret: The hospitality industry is a global business. Students who are looking to maximize their earning potential should be open to relocating domestically or internationally. Even short stints working overseas can make your resume really standout. Learning another language like Spanish, Chinese, Sign language or Japanese can also enhance your earning potential, especially in bigger US cities and international destinations. Learning the skills I mentioned before is not always enough. Can you prove that you have obtained these skills through industry recognized certifications or digital badges. A digital badge is a tangible representation of an individual’s competencies and skills. They are designed to be easily shareable and verifiable, typically containing verifiable data such as the badge earner's name, the issuing organization, and the criteria met to earn the badge. Here at the University of Kentucky Hospitality Management and Tourism program our students have many opportunities to earn industry recognized certifications and digital badges. For example, students have earned Certification in Analytics, Distillation, Entrepreneurship, ServSafe, CVENT and Google Sheets. Internships are another great way to gain experience while still in school. Employers value work experience, and a summer internship in your chosen field may just be the deciding factor in your hiring and salary. With so many hospitality students graduating from universities all over the world, students will need to really stand out during the application and interview process. The ability to bring your education, experience and proof of skills valued by the employer will put students in a better position to negotiate a higher salary.
What will help Store Managers increase their earning potential?
Dr. Oliver Jones: Maximizing salary potential in the hospitality field often requires a combination of factors. Firstly, gaining relevant experience and continually updating skills can enhance marketability and justify higher compensation. Pursuing advanced certifications or specialized training in areas such as revenue management, event planning, or hospitality technology can also command higher salaries. Additionally, networking and building a strong professional reputation can lead to opportunities for advancement and higher-paying positions. Lastly, considering geographical locations and industries within hospitality that offer higher salaries, such as luxury hospitality or corporate hospitality, can also impact earning potential.
What will help Store Managers increase their earning potential?
Scott Taylor Jr.: Don’t be afraid to take on new roles or learn new skills, this might mean working longer or more hours but, in our industry, the more you know, and the larger skill set you have, especially early in your career the greater number of doors open for you later. Also, given the global nature of our industry if you are open to moving you could find yourself having some great opportunities.
Lauren Smith
Lecturer of Management & MarketingSusquehanna University
Business Administration, Management And Operations
What general advice would you give to a Store Manager?
Lauren Smith: Lauren Smith advises graduates to actively engage in a dual pursuit of entrepreneurship and traditional corporate roles, emphasizing the importance of gaining diverse experiences.
What general advice would you give to a Store Manager?
Rui Qi Ph.D.: Focus on building your competitive advantages, which can be interdisciplinary. For example, some hospitality students minor in real estate finance to become asset managers for large hotel chains. Others explore the healthcare industry where there is demand for managerial-level employees who oversee the hospitality aspects of healthcare facilities, aiming to improve the experience of patients and their families.
What general advice would you give to a Store Manager?
Dr. Markus Schuckert: Most important: gain work experience. Relevant work experience and a track record will help you to increase your salary potential. Learn as much as possible about your job, including the roles and responsibilities of your colleagues and the management. An upgrade with relevant micro credentials and great networking are a plus.
What Store Manager skills would you recommend for someone trying to advance their career?
Dr. Markus Schuckert: Hospitality managers oversee various aspects including staff coordination, service management, event planning and design, and real estate development. Across all these professions, the primary goal of hospitality management remains the same: to ensure every customer has a flawless and memorable experience. It is important to stay up-to-date with consumer trends, technology, and AI.
Franklin Marciales
Adjunct ProfessorAustin Community College
Hospitality Administration/Management
What Store Manager skills would you recommend for someone trying to advance their career?
Franklin Marciales: In 5 years, the tourism and hospitality industry employees will be expected to prioritize skills such as digital literacy, data analysis, and sustainability. With the rise of technology, hotels, resorts, and travel companies will need employees who can effectively use digital tools to manage customer relationships, analyze customer behavior, and optimize operational efficiency. One of the most effective leadership skills employees should practice is humility. Humility is a soft leadership skill that will help employees to be thoughtful, considerate, compassionate, and understanding.
Bobbie Barnes
Associate Professor in ResidenceUniversity of Nevada - Las Vegas
Hospitality Administration/Management
What will help Store Managers increase their earning potential?
Bobbie Barnes: 1. Sometimes recent graduates say, “It’s just my first job after college.” No, it’s never just a job. Whatever position the recent graduate lands after college, it is important to remember that it’s just an incredibly long interview until the next opportunity. Having this attitude will set graduates up to be promotable within their current company or ready to make a leap to a new opportunity. 2. Hard work is the key to success. Taking initiative and saying “yes” to opportunities to contribute whether it is a project at work or a service initiative within the community provides an avenue to gain new skills and perspectives. Saying “yes” when others say “no” can be a defining moment for a recent graduate.
Dr. Ben Littlepage
ProfessorMurray State University
Educational Administration And Supervision
What general advice would you give to a Store Manager?
Dr. Ben Littlepage: I believe skills associated with organizational systems (e.g. procedures, processes) and hybridized management are essential for the field. Organizations (e.g. schools, institutions) will continue to be lean for a variety of reasons. The ability to achieve results by refining systems and maximizing resources cannot be understated. Hybrid work schedules and communication are not leaving education. Leaders that embrace hybridized technologies for assessment, employee satisfaction and development, and content delivery will remain competitive in the face of a private market looking to capitalize on laggard leaders.
What will help Store Managers increase their earning potential?
Dr. Ben Littlepage: Salary is maximized when leaders are sought after. Leaders who pursue meaningful experiences and remain 'market ready' are viewed as an asset to any organization. Leaders must carefully consider where the field is moving and respond.
What general advice would you give to a Store Manager?
Luana Nanu: Boosting your salary potential in the hospitality industry starts with specialized education and gaining experience through internships in diverse settings (Pretty much following my advice of always being open to experiences that can enrich your skills and resume). Networking within the industry through conferences and professional associations can open doors to mentorships and job opportunities (being as involved as possible from as early as possible). Do research on the companies that you are applying too as well as the areas. Look at the brand history and ability to climb within the organization. Don’t be shy and ask in your interview what are the opportunities to advance within the role, or cross training.
Continuously update your knowledge on the latest industry trends and technologies and cultivate a professional online presence to showcase your expertise and achievements (take advantage of all the profession certifications you can get, especially at USF, we provide LinkedIn learn certificates for free).
But I do want to emphasize that the more experience you have, the better the pay. That is why it is important to start as early as possible. And take advantage of your network, especially your professors, ask them to introduce you to key industry professionals.
What Store Manager skills would you recommend for someone trying to advance their career?
Luana Nanu: To be open to experiences and to start as soon as possible. Our industry is so diverse, branching into so many fields. The more exposed you get the higher the chances of making yourself competitive. Moreover, I would also advice the graduates to make sure they get enough experience before they graduate, be it paid or not paid experience, any learning opportunity counts. Lastly, dream big, don’t give up, and do not take no for an answer.
What general advice would you give to a Store Manager?
Jaunelle Celaire: Leadership - the world needs more of these; the ability to lead, craft and grow. Digital literacy - this world is definitely turning digital and virtual is the new trend. Emotional intelligence - there is a vast number of personalities in our world today; individuals grow and it is our job to stay emotionally connected, so we can operate more effectively.
What Store Manager skills would you recommend for someone trying to advance their career?
Jaunelle Celaire: Never stop learning! This may consist of going back to school, earning new certifications in your field of study, attending conferences and seminars, and making sure that your time management is always at its finest level of excellence.
What will help Store Managers increase their earning potential?
Jaunelle Celaire: 2. Leadership - the world needs more of these; the ability to lead, craft and grow. Digital literacy - this world is definitely turning digital and virtual is the new trend. Emotional intelligence - there is a vast number of personalities in our world today; individuals grow and it is our job to stay emotionally connected, so we can operate more effectively.
Bruce Heiman Ph.D.
Professor of International BusinessSan Francisco State University
Department of International Business
What skills will help Store Managers earn the most?
Bruce Heiman Ph.D.: -Previous internship/practicum experience in the industry
-Ability to identify and solve problems in an effective manner
-Ability to deploy design/creativity tools in the service of finding and solving problems
-Evidence of ability to manage in the relevant non-English language(s)
-Prior job experience/deep training in a related area
-Prior experience/training managing people/teams
-Ability/experience in working in a team and concretely increasing the team's performance in measurable ways
-Ability to speak with and relate well to people at all levels of an organization, including below, peers, above, and outsiders
-Skills (deep) in working in other cultures and respecting the values and conventions of that culture. Multiple cultures would be worth more
What skills stand out on Store Manager resumes?
Bruce Heiman Ph.D.: I'm taking my cue on this response from the required Intl Business Courses we offer for a certificate in the Master's programs in business.
-Familiarity with basic international business terms, theories, and vocabulary
-Knowledge of cases and stories from the past
-Multiple language skills beyond English (this sometimes lands people specific jobs)
-Negotiation skills in a multinational/multicultural environment
-Design/creativity skills (e.g., sketching, brainstorming, Idea Mapping, 3D fast prototyping)
-Problem identification/formulation skills/experience
-Experience in a practicum (working on a class project for a real firm on a real problem
What soft skills should all Store Managers possess?
Bruce Heiman Ph.D.: -Languages beyond English (fluency in written and oral)
-Ability to work collegially in a diverse cultural setting
-Ability to identify good problems on which to work in a competent manner
-Ability/flexibility to interact/work productively with people who have serious constraints on their time owing to other work or personal commitments/issues
-Some of my answers to Q1 above would also apply here
What hard/technical skills are most important for Store Managers?
Bruce Heiman Ph.D.: -Analytical skills (ability to gather data, clean it, analyze it, write-up results and present on what the meaning of the analysis suggests for action (the last one is most important--"what does it really mean?"
-Some experience and skills with coding in any language (at the moment, Python or C++ are preferred, though Ruby on Rails is also good)
-Deep spreadsheet skills (pivot tables and macros, as examples).
-Relational database skills, including programming (e.g., MySQL)
-Data mining
-AI/Machine Learning experience
What are the biggest trends we'll see in the Store Manager job market given the pandemic?
Dr. John Leylegian Ph.D.: Let me preface this by saying that I'm going to address these questions primarily from a mechanical engineering perspective. I believe that one big trend will be an increase in the energy efficiency of residential buildings. Once the pandemic ends, many will go back to the office, but not everyone will, and even those that do may only do so part time. Residential buildings will be occupied more than they were before. Buildings are the largest end users of energy, so an increase in residential building energy efficiency will have to accompany that shift in the workforce.
What technical skills for a Store Manager stand out to employers?
Dr. John Leylegian Ph.D.: I think almost any graduate will finish school with the same skill set in terms of technical knowledge. What can stand out is an ability to code and use various professional-grade software packages - the actual programming languages and software packages are secondary. If you can code in VBA, moving to Matlab or Python is not a big deal - it's just a matter of syntax. If you can use one CFD code or one FEA code, others will be much easier to learn. The foundation will be attractive to employers. Of course, the non-technical skills are SO important as well, most notably communication (speaking and writing).
What's a good job out of college for Store Managers?
Dr. John Leylegian Ph.D.: Any job where you can learn something new is a good job. In an entry-level position, you should be absorbing as much knowledge as you can, while making a good contribution to the company and the projects you work on. This strategy will make you very valuable, because anything you already know doesn't have to be taught to you.
Will there be an enduring impact of the coronavirus pandemic on Store Managers?
Keith Hassell: One thing the pandemic has taught us all, college students and employers, is to be flexible and adaptable. During the spring 2020 semester - students' "routines" were thrown out the window, and they were forced to switch from in-person to remote learning. Although this was a learning curve for those on and off campus, it taught students a valuable lesson: adaptability.
With the transition to remote work for many employers, they, too, had to adjust their workflows, especially with regards to recruiting for internships and post-graduate opportunities. Some employers did have to postpone or cancel internships, but some also saw it as an opportunity to think outside the box, coming up with new innovative ways to virtually host opportunities, and to recruit. The ways in which companies can now recruit, virtually across new geographic areas, is a direct result of the pandemic, one we anticipate to last far beyond.
What technical skills for a Store Manager stand out to employers?
Keith Hassell: Employers are increasingly looking for applied skillsets and additional certifications to set a candidate apart. Sacred Heart University has recently launched a remote work certification, which houses three modules - focusing on the remote worker, the remote team and the remote leader, providing the tools and resources to comfortably leverage and utilize virtual platforms at various organizations. Additional specialized training, certifications and more are great selling tools pending on the specific area of interest. Certifications are common in areas such as project management, sales, IT/network/software, Google application and more. The candidate needs to think, "What can I do that is beyond my coursework to show I am passionate about my field? How do I make myself stand out?" Certifications is an attainable way to do this.
In addition, soft skills continue to be equally important in today's job market. NACE (the National Association of Colleges and Employers) identified seven core competencies that employers seek from entry level candidates which include critical thinking/problem solving, oral/written communication, teamwork/collaboration, digital technology, leadership, professionalism/work ethic, career management and global/intercultural fluency.
What's a good job out of college for Store Managers?
Keith Hassell: A good job can be defined in many ways. Students have a variety of interests, and we are seeing more and more students secure roles immediately after commencement. While a student may have secured a position that is not necessarily his or her ultimate dream job, it is important to realize it is a stepping stone to get a student to he or she's ultimate goals. Experience is necessary to make professional connections and develop background to be marketable for the next role. We encourage students to think of each position as how it fits into their career goals - as opposed to a one-time job - and how this position might align with future aspirations. A good job does not necessarily mean a six-figure salary; it means opportunity for growth, development and experience.
What are the biggest trends we'll see in the Store Manager job market given the pandemic?
Alishia Piotrowski Ed.D.: The biggest trend that we are currently seeing is the move away from formal management training programs in favor of direct-placement positions. Companies are beginning to hire again, but the competition for these positions is strong. Within our student population, we are seeing a renewed interest in vacation destinations, such as beach resorts with strong drive markets. That is where we are seeing the most success with recruitment.
What certifications/licenses/courses can have the biggest impact for Store Managers?
Alishia Piotrowski Ed.D.: Certifications are always a great idea, if you are looking to stand out on the job market. With the level of competition for jobs today, it certainly can't hurt. But there is no one "best" certification. I suggest students narrow their job focus and look for certifications that focus on that specific area. For students interested in the wine industry, we recommend the Certified Specialist of Wine exam. For students interested in wedding planning, we encourage them to look into The Bridal Society. Furthering your education in a specific area, through a certification, is a great way to stand out in the job market.
What's a good job out of college for Store Managers?
Alishia Piotrowski Ed.D.: I think in today's market, students have to think less about the actual job, and think more about the company that they want to work for. I encourage students to look into different companies in their area of hospitality and assess how they feel they would "fit" into that company. What are the company's values? What type of culture has that company created? What are your opportunities for advancement, or for movement? These are the types of questions that a student should be asking. Unfortunately, in today's market, a great student may not get their "dream job" right out of college. But, if they target a company that they see themselves growing with, they should focus on finding any job within that company that would allow them to gain experience and to grow. If they do this, and they work hard, they will be much more likely to get that dream job once the industry has recovered and positions are available.
Will there be an enduring impact of the coronavirus pandemic on Store Managers?
Steven Bauer: The coronavirus has accelerated the transformation to a digital world, and this effect will continue after the pandemic is behind us. Graduates will need to be able to navigate a hybrid business environment, with in-person and virtual meetings, interactions and platforms. There will also be increased opportunities to be entrepreneurial and innovative in the digital area. In addition, graduates will have to become more skilled at navigating a global environment since greater digitization will draw countries closer to each other.
Carliss Miller Ph.D.
Assistant Professor of ManagementSam Houston State University
Department of Management & Marketing
What are the biggest trends we'll see in the Store Manager job market given the pandemic?
Carliss Miller Ph.D.: Flexible working arrangements were considered a perk or benefit, but given the pandemic more and more jobs will be designed with flexible work arrangements in mind. We will continue to see trends in the labor market with a push towards personal services (e.g. virtual assistants, professional organizers) and professional services. There will also continue to be a demand for knowledge work. More and more, employers are looking to hire applicants that can provide concrete evidence of being "Day 1" ready.
Employers will focus more on identifying prospects with certain "soft skills" which were a nice-to-have pre-pandemic, but are now critical for organizational survival. These skills include: critical thinking, agility, ability to adapt to change, resilience, virtual team effectiveness, crisis management, emotional intelligence, empathy, and inclusive leadership. Additionally, data analysis and interpretation is a highly sought after skill even for jobs that historically did not require analytical ability.
Meaghan McKasy Ph.D.
Assistant Professor of CommunicationUtah Valley University
Department of Communication, Public Relations Emphasis
Will there be an enduring impact of the coronavirus pandemic on Store Managers?
Meaghan McKasy Ph.D.: Certainly, just like there will be an enduring impact of the coronavirus pandemic on all of us. However, it is up to communication graduates to decide what type of impact the pandemic will have on their career. As a result of the pandemic, many companies are realizing that remote employment may play an integral role in their future. The written, verbal, and interpersonal skills that communication students learn through their academic tenure give them a competitive advantage in this regard. Additionally, though it may not be a positive reflection of industry, candidates are being asked to do more, oftentimes with less. A Communications Manager may find themself leading strategy across social media accounts, utilizing SMS tools, writing compelling and relevant content, tracking and analyzing campaign metrics, managing community partners, and more. Recent communication graduates are well equipped to tackle a multi-media, multitasking industry.
What certifications/licenses/courses can have the biggest impact for Store Managers?
Meaghan McKasy Ph.D.: In our increasingly digital world, any sort of digital media or data analytics certificate or experience is incredibly valuable. Membership in professional organizations such as the Society of Professional Journalists or the Public Relations Society of America, or a research association such as the National Communication Association, can provide you with tremendous networking opportunities. If students are looking to pursue a career in public relations, then the Accreditation in Public Relations (APR) can really set you apart a crowded and competitive job market.
What soft skills should all Store Managers possess?
Meaghan McKasy Ph.D.: The pandemic has only emphasized the importance of soft skills. Luckily for communication graduates, so many of the key soft skills that employers look for are the foundation of their degree. Employers look for clear verbal and nonverbal communication, collaboration, listening, persuasion, and critical thinking, to name a few. Further, an attentiveness to work ethic, such as independence and time management, for instance, is necessary for anyone to succeed, but especially in an increasingly common work-from-home environment where there are plenty of distractions. Finally, self-awareness and empathy cannot be undervalued in these tumultuous times where employers recognize the importance of mental health and racial awareness.
What's a day at work look like for a Store Manager?
Kerem Cakirer Ph.D.: This is a great question. The pandemic has changed the working life for good. Usually, a day at work for a graduate starts very early with commuting to the main office of the company they work. However, this is the past now. Graduates may start working from their home office and expected to be online for 8-10 hours a day, sitting in front of their computer, probably fifteen minutes after breakfast. They may not be even required to wear a suit! The living room could be the new graduate's work office too. When the day kicks off, it will definitely include lots of email correspondence, Zoom meetings and Microsoft's team collaboration works. The painted picture here may sound arbitrary; however, the whole way of doing business can create different challenges for a recent graduate. In my opinion, the most difficult challenge will be, what I call as, the no-curtain effect, which is, separating the work life from the personal life. With no hard boundaries, such as business offices or on site working projects, graduates may find very difficult to adopt the business world than ever after the pandemic. Post pandemic era, the graduates could find sustaining a balanced lifestyle more challenging because they would be expected to learn and achieve a lot in their job while they are young and novice in their career. The whole transformation of "a day at work" can even create a new demand for different line of jobs, (a life coach may be?). I am very curious to see how the evolution of "day at work" will be.
Will there be an enduring impact of the coronavirus pandemic on Store Managers?
Kerem Cakirer Ph.D.: In short, definitely. The way the world is moving forward in business may not have changed its course drastically; however, the pace of the change (digitalization) has exponentially increased due to the pandemic circumstances. The pandemic forced businesses hand to transform their businesses into more digital and online form. After the coronavirus pandemic, businesses will focus on more remote and off site working. The graduates must be well equipped with technological skills to excel in a more digitalized world than ever. The pandemic has changed the skill set which the graduates must have.
What technical skills for a Store Manager stand out to employers?
Kerem Cakirer Ph.D.: The labor market is not so different than any market with demand and supply. The demand from employers will shift towards more technical (software, coding, computer language programming) and analytical (problem solving on your own) skills than social skills overall. Being capable of writing or/and understanding computer languages will be a must have skill in the very near future. Communication skills over online platforms or social media platforms will play a huge role when employers are making a hiring decision. The data supports that businesses are using more online platforms than ever. I am projecting that there won't be any business travels or on-site client meetings in the near future. Exceling in different types of software, and being able to learn a new one easily, will become more important than people skills in businesses. Employers will seek for candidates, who are capable of achieving tasks in a more off-site (outside the office) environment through a deadline, and who can utilize multiple different softwares at their hand to solve business problems. As far as how the hiring process would go, we might see employers using artificial intelligence to make hiring decisions over some online platform soon. Essentially, this means that the candidates will be assessed with a more quantitative measure than ever. An evaluation measure by the AI, which will take soft and digital skills more into account.My final words are: The pandemic is still a burden to the humankind but the world will prevail. This year could be the inception of a new era in terms of how businesses run.
Xu Zhang Ph.D.
ChairFarmingdale State College
Department of Economics
What are the biggest trends we'll see in the Store Manager job market given the pandemic?
Xu Zhang Ph.D.: There are a few trends in the current job maket.
- Slow recovery. Based on the December job market reports released by the U.S. Bureau of Labor Statistics, the job market slowly recovered since April, but about 44% of the prepandemic jobs have not been gained back. Between March and April, about 22.16 million jobs were lost. The U.S. labor market started to revive in May, and since then until December the market experienced 23.32 million job gains, roughly 56% of pre-pandemic level. The unemployment rate decreased gradually from April (14.8%) to December (6.7%), but still almost twice its pre-pandemic level in February (3.5%). Additionally, although the number of unemployed persons dropped from 23.11million in April to 10.74 million in December 2020, there is still a huge gap compared to 5.72 million in February.
- Uneven impacts by industries. While overall economy was hard hit by the pandemic, the job losses disproportionally impacted industry sectors. Service industries such as educational service, elective healthcare, arts, entertainment, recreation, accommodation and food services, have been hurt the most due to social distancing. Other job losses in retail service sector were related to a boom on online shopping. In addition, teenagers experienced record high unemployment rate which is associated with lack of experiences and working in hard-hit service industries.
- More employers embracing remote work. The perception of remote work has totally changed during the pandemic. After experiencing sudden changes to remote work and managing the obstacles working at home, more and more workers and employers embrace remote work, which would expand the layouts of job hunting and talent search to larger geographic areas.
What skills stand out on Store Manager resumes?
Xu Zhang Ph.D.: I believe the most important attributes employers seek on a resume remain the same-problem solving skills, team work skills, analytical/quantitative skills, verbal and written communication skills. However, given the pandemic or any other unexpected shock to work environment, how to quickly and efficiently adapt to new work modes can be a very valuable attribute standing out on resume.